Esinyathelweni esiyingqopha-mlando esithembisa ukubumba kabusha ukuhwebelana kwamazwe ngamazwe, i-United States ne-China bamemezele isinqumo esiphelele se-tariff namuhla ngemva kwezinyanga zezingxoxo e-Geneva. Isimemezelo esihlanganyelwe, esituswe “njengengqopha-mlando” yizo zombili izizwe, sisusa intela ehlala isikhathi eside kumakhulu ezimpahla—okuhlanganisa nokwehliswa okubalulekile kwemishini yezemidlalo efana nama-padel nama-pickleball paddles. Kubakhiqizi nabathumela kwamanye amazwe kulezi zimboni ezithuthukayo, isivumelwano sivula amathuba angakaze abonwe okwandisa ukufinyelela ezimakethe nokuqinisa ubudlelwano be-trans-Pacific.
Ingxabano Ende Yamashumi eminyaka Ixazululiwe
Lesi sivumelwano siphetha iminyaka yokungezwani kwezohwebo okwaqala ngempi yezohwebo yase-US-China ngasekupheleni kwawo-2010. Kule minyaka eyishumi edlule, amanani entengo ezimpahleni zemidlalo ezenziwe eShayina aye ashintshashintsha phakathi kuka-15% no-25%, okudala ukungaqiniseki kwabangenisa kwamanye amazwe base-US futhi kwakhuphula amanani omthengi. I-Pickleball—umdlalo waseMelika okhula ngokushesha kakhulu iminyaka emithathu ilandelana—futhi i-padel, ingxubevange yethenisi-squash esanda kuduma, ibhekane nobunzima obuthile. Abathengisi bavame ukudlulisa izindleko zentela kubathengi, benciphisa isidingo sama-premium paddles kanye nezinsiza.
“Isimemezelo sanamuhla akusona nje esimayelana nezintela—simayelana nokusimamisa ukuthengwa kwempahla kanye nokwakha kabusha ukwethenjwa,” kusho uMmeleli Wezohwebo wase-US uKatherine Lowe ngesikhathi kuqhubeka isithangami sabezindaba saseGeneva. “Ngokususa lezi zithiyo, sinikeza amabhizinisi amandla okusungula, aqhudelane, futhi alethe inani ezigidini zabasubathi.”
Izinzuzo Ezisheshayo Zabahlinzeki be-Padel kanye ne-Pickleball
Kubakhiqizi baseShayina abangochwepheshe be-padel esebenza kakhulu kanye nemishini ye-pickleball, isivumelwano sixazulula iphuzu elibucayi lobuhlungu. Amakhasimende ase-US, ahlanganisa ngaphezu kuka-60% wokuthengiswa kwephinifa lokugwedla emhlabeni wonke, asexwaye izindleko zokungenisa izinto ezingalindelekile. "Amakhasimende ethu manje angakwazi uku-oda ngokuzethemba, azi ukuthi azikho izintela ezifihliwe noma ukubambezeleka," kusho uZhang Wei, oyi-CEO ye-PowerStrike Sports ese-Shenzhen, umthengisi ohamba phambili wamapaddles ayinhlanganisela. "Lokhu kucaca kusivumela ukuthi sigxile ku-R&D nasekubambisaneni kwesikhathi eside."
Abahlaziyi bemboni bahlela ukuthi ukususwa kwentela kuzokwehlisa amanani entengo ngo-12-18% kuma-premium paddles, kusheshise ukutholwa kuzo zombili izimakethe ezivamile nezisebenzayo. Ngokubamba iqhaza kwe-pickleball okudlula abadlali abayizigidi ezingama-50 e-US kuphela, abahlinzeki balindele ukuhlinzwa okungama-30% kuma-oda nge-Q4 2025.
I-Strategic Wins for American Businesses
Imikhiqizo yase-US nabathengisi nabo bazozuza. Ngokwenza lula ukungeniswa kwamanye amazwe kwezingxenye ezenziwe e-China—njengobuso be-carbon fibre nama-polymer cores—izinkampani zingehlisa izindleko zokukhiqiza futhi zitshale kabusha ukonga ezinhlelweni zokumaketha nezansi. "Lokhu kuwushintsho ekukhuliseni i-pickleball emiphakathini enganakiwe," kuphawula uJessica Torres, umsunguli we-SpinServe Pickleball ese-Denver. “Imishini ethengekayo isho amaligi amaningi, amakamu entsha, kanye nokufinyeleleka kalula.”
Lesi sivumelwano siphinde sihlanganise izinhlinzeko zokuvikela impahla yengqondo, ukubhekana nokukhathazeka osekunesikhathi eside ngezimpahla zomgunyathi. Ukubambisana okuthuthukisiwe kweCustoms kuzosheshisa ukuthunyelwa, kuqinisekise ukukhuphuka kwesidingo sesizini (isb., ukuthengiswa kwamaholide) akusaholeli ekushodeni kwempahla.
Inkathi Entsha Yokuhweba Kwezemidlalo Yomhlaba Wonke
Isivumelwano saseGeneva sifika njengoba yomibili imidlalo idlula isimo se-niche. I-Padel, eseyivele iyimboni yomhlaba wonke eyizigidi eziyizinkulungwane ezimbili zamaRandi, izuza amandla emadolobheni ase-US, kanti ukufakwa kwe-pickleball kuma-Olympics e-Los Angeles ka-2028 kuye kwavusa isithakazelo emhlabeni wonke. “Izindleko eziphansi zizokwenza kube nentando yeningi ukufinyelela kumagiya athuthukile,” kuphawula isazi sezomnotho sezemidlalo uDkt. Michael Yuan. “Sibheke umphumela we-domino: abadlali abengeziwe, imiqhudelwano eyengeziwe, izivumelwano zabezindaba ezengeziwe—konke kugqugquzelwa imishini ethengekayo, esezingeni eliphezulu.”
Abakhiqizi baseShayina sebevele bazivumelanisa nezimo. I-PowerStrike Sports ihlela ukwethula ihabhu lokusabalalisa elisekelwe e-California kulokhu kuwa, inciphisa izikhathi zokulethwa kusukela ezinsukwini ezingu-30 kuye emahoreni angu-72 kumakhasimende ase-US. Inkampani eyimbangi i-AcePaddle isimemezele ukutshalwa kwezimali kwezigidi ezingama- $ 20 ocwaningweni lwezinto ezisimeme, okuhambisana nezikhuthazi zokukhiqiza eziluhlaza zabaphathi beBiden.
Ukubheka Phambili: Ukusebenzisana Ngaphezu Kwemincintiswano
Nakuba isivumelwano sibonisa igxathu elibalulekile eliya phambili, ababambiqhaza bayagcizelela ukuthi izingxoxo eziqhubekayo zibalulekile. "Izinqubomgomo zezohwebo kufanele ziguquke ngokulandela izitayela zabathengi," kunxusa uLi Qiang, uNgqongqoshe Wezohwebo waseChina. "Sigxile kakhulu ekukhuthazeni imvelo emisha lapho amafemu ase-US naseShayina ebumba isizukulwane esilandelayo sobuchwepheshe bezemidlalo."
Kumabhizinisi amancane naphakathi nendawo (ama-SME) kuzo zombili izinhlangothi ze-Pacific, umlayezo ucacile: inkundla isezingeni. Njengoba amanani entengo efiphala emlandweni, ukubambisana—hhayi ukuncintisana—kuzochaza ikusasa lemidlalo yokuzijabulisa.
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Isikhathi sokuthumela: May-13-2025